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Tuesday, January 05, 2010

No Ireland...So Guinness Are Sponsoring Who?!

Thanks to the hand of Henry, the Republic of Ireland won't be at the 2010 World Cup Finals, which is a shame as brewers Guinness were hoping to sponsor the team.

Luckily, they have followed in the grand old tradition of ridiculous World Cup sponsors from days gone past and found another team to sponsor.

So, which lucky side could best represent hundreds of years of Irish brewing history, you ask yourself.

Well, Nigeria, of course. Seriously. Nigeria.

If you are a masochist and have a particular desire to read meaningless marketing-speak, go here to learn that a new label "has been created specially to show support for the Super Eagles and the belief that together we can unite in the power of the Nigerian spirit..." and similar nonsense.

More World Cup sponsorship lunacy coming soon, no doubt.

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posted by mark_s at 1:14 PM


Blogger Ayo said...

Sorry Ireland didn't qualify but more Guinness is sold in Nigeria than in any other country in the World (including Ireland), it's all about the popularity of the brand.

We would be toasting Henry in every Lagos pub for making it happen - Although we know Ireland should have been in South Africa. Nigeria drew 1-1 with The Irish and beat France 0-1 in at Etienne.

Maybe The Irish team could wait their turn in Brazil, "Good things come to those who wait" afterall.

11:18 PM  
Anonymous Anonymous said...

a typical stereotypical idiot.......and whats wrong with guinness sponsoring a team like nigeria??? do you have problem with it or are you jealous its not your favourite team???

9:35 PM  
Blogger mark_s said...

I do love it when people call me an idiot on my own blog. It makes me feel so very reasonable.

You seem like a very angry person, Mr Anonymous. Not sure why as this was a pretty inocuous post. Guiness sponsoring Nigeria just seemed more than a little incongruous to me.

My point was really to mock the ridiculous marketing speak used by sponsors to justify themselves.

7:38 AM  

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