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Sunday, July 19, 2009

No Self Interest In This Move At All?

ITV are lobbying the government to ensure that all World Cup and European Championship qualification matches involving the 'home' nations of England, Scotland, Wales and Northern Ireland be added to the list of sporting events that is protected for 'free-to-air' broadcasters such as, well, them.

Obviously, if this were to happen, it would diminish FIFA and UEFA's ability to profit from such matches as pay TV companies would always pay a premium for the rights to these events.

ITV go one step further and are arguing the case that all group matches at tournaments (whether they involve a home nation or not) should be reserved for free-to-air TV channels. They've got a Mori poll to back them up on this and we all know how accurate those are.

The thing is: I would certainly like to see home national qualifying matches back on free to air channels, even though I thought Setanta did a good job. However, I don't want to see them on ITV, whose football coverages veers from bad to laughable and back to completely embarrassing.

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posted by mark_s at 3:10 PM


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