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Friday, September 16, 2005

Pointless Marketing Tie Ins - Part 1

It's a little early for the clueless American giants like Coca Cola and McDonalds to get in on the World Cup marketing bandwagon, so I am proud to present to you the official world cup tire, courtesy of Continental.

Yup, the World Cup tire. Apparently, Franz Beckenbauer, Sepp Blatter and Pele will all be using this fabulous and - I'm sure you'll agree - highly football related item when they come to Germany in 2006.

I know, I know, you're all excited to see this tire in the flesh if you can tear yourselves away from watching Brazil crush whoever stands in their way.

Personally, I'm looking foward to seeing the World Cup cafetiere, specially designed to keep you awake whenever Italy are playing and to the official 2006 World Cup marching powder, sponsored by some wealthy Columbian patriots. Not to mention the McCup burger for, um, soccer fans everywhere.

posted by mark_s at 6:56 PM


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