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Tuesday, November 22, 2005

More World Cup Sponsorship Tedium

FIFA are extremely happy to announce that Coca Cola - that flagship of athleticism and healthy living - have signed up as a major sponsor for the 2006 World Cup. Hardly surprising as Coca Cola seem to want to associate their brand with anything and everything.

Far be it from me to suggest that the World Cup Finals doesn't really need "an official drinks partner" and that over-exposing a brand like this will cause 'mental blindness' of the product. I mean what do I know...I'm just a humble punter.

Nevertheless, it's reassuring to see what people could claim are Coca Cola's real brand values coming out. They are already clashing with FIFA over
the use of non-environmentally friendly plastic bottles for their dark gooey, um, drink thing. The German environmental minister isn't happy about this, saying it undermines the 'green initiative' of the 2006 World Cup and I, for one, don't blame him.

Now...back to the football !

posted by mark_s at 12:17 PM


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