World Cup Merchandise
Click Here
World Cup Betting & Odds
Click Here
2010 World Cup Tickets
Click Here

Thursday, April 22, 2010

Coca-Cola : More Sponsor Silliness

That bastian of American corporate culture, Coca-Cola are launching a bunch of ridiculous promotions ahead of the 2010 World Cup Finals.

My personal favourite, though, has to be the limited edition Coca Cola cans featuring, and I think you're gonna like this, members of the France football squad.

Like who, you ask? Well, I'm glad you asked that because among others, there's Franck Ribery, Sidney Govou and Karim Benzema, all of whom are under investigation for allegedly sleeping with an underage prostitute.

Even worse is the Coke World Cup Trophy tour, whereby a huge international corporation gets to co-opt the world's most famous sports trophy in order to sell more teeth rotting fizzy drinks. Fantastic. FIFA: I hope you're proud of yourselves.

Labels: , , , ,


posted by mark_s at 12:24 PM


Post a Comment

<< Home