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Sunday, December 16, 2007

The Countdown To The World Cup Starts, Um, Now

One of the joys of every World Cup is the ridiculous sponsors and their equally ridiculous antics.

So, it is with great pleasure that I introduce First National Bank's World Cup countdown clocks.

These countdown clocks have been unveiled in a number of airports and host cities in South Africa.

The first was unveiled in Mpumalanga (which, as we all knew, lies in eastern South Africa, north of KwaZulu-Natal and bordering Swaziland and Mozambique).

According to FNB spokeswoman, Tsidi Lebenya, "this should serve as a catalyst for everyone in Mpumalanga to focus and use every opportunity they have to improve their lives through this event and beyond".

Yup, not only do these clocks count down to the 2010 World Cup Finals, they actually improve people's lives. How fantastic is that ? Can I get one? I'd very much like to improve my life by having a clock that counts down to some nominal date over 3 years from now.

But, according to the Premier of Mpumalanga, Thabang Makwetla :

"The official slogan for the event "Ke nako [its time]" must inspire us to work timeously to provide road infrastructure, health amenities and disaster management capacity and that our Nelspruit CBD becomes a crime free environment in preparation for a world class event.

"The countdown clock must symbolically remind us that there is serious work going on in our hosting cities."

Does a lot, this clock, doesn't it ? Although, it might be better to rely less on a symbolic clock and more on trying to resolve the strike action that has halted the building of at least one of the stadiums. Just a thought.

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posted by mark_s at 11:40 AM 0 comments